Commerce & brand video
PRODUCTS IN CONTEXT
We plan and edit videos around a product's features, everyday uses and brand message, including product introductions and advertising content.
CREATIVE PRODUCTION × AI TECHNOLOGY
Clear stories.
Lighter workflows.
Video craft meets
practical automation.
Picks Way creates short-form and commerce videos, and develops AI-assisted tools to reduce repetitive production work.
THE PICKS WAY WORKFLOW01 / 04
STORY01
EDIT02
VOICE + CAPTIONSAn idea, brought to the screen.03
StoryEditVoiceReview
HUMAN DIRECTION. AI ASSISTED.WORKFLOW CONCEPT
Based in Gimpo, South Korea.VIDEO PRODUCTION & CREATIVE TOOLS
01 — WHAT WE DOContent and the tools behind it.
Videos that tell a story.
Tools that support the maker.
Short-form production
STORIES FOR THE VERTICAL SCREEN
We bring together scenes, narration and readable captions, shaping the voice and editing rhythm around each channel.
Production tools
AI-ASSISTED AUTOMATION
We develop in-house tools that connect script preparation, speech, subtitles and rendering, helping creators focus on direction and final quality.
02 — TECHNOLOGY WITH PURPOSELess repetition.
Less repetition.
Human judgment.
Built around the practical needs
of video production.
We are developing automation tools for our own production workflows. The aim is to reduce repetitive steps between script preparation, speech and subtitle processing, and video export.
FOR
Creators and editors
Our tools focus on the everyday demands of producing commerce and short-form content.
WITH
Hands-on development
We apply features in development to our own work and improve them through use, connecting production requests, speech processing, captions and rendering.
BY
Human review
Our process emphasizes factual accuracy, source permissions and consistency between speech, captions and visuals.
03 — HOW WE WORKFrom direction to final review.
The process matters
as much as the picture.
Set the direction
Define the audience, the story, the product and the context in which the video will be watched.
DIRECTIONShape the story
Plan the script, sequence, source material, narration and caption style.
STORYMake the video
Bring editing, speech and captions together, using our tools for repetitive production steps.
PRODUCTIONReview the details
Check framing, dialogue, caption readability and the flow of sound and picture.
REVIEW04 — ABOUT PICKS WAYPicks Way.
Picks Way.
Ideas into motion.
An independent media production business
working on content and the technology behind it.
- Business
- 픽스웨이 Picks Way
- Founder
- 고경만
- Founded
- December 22, 2025
- Location
- Gimpo, Gyeonggi-do, South Korea
- Registered activities
- Advertising agency · Media content creation
- Focus
- Video production · Production automation tools
05 — CONTACTLet's shape
Get in touch Let's shape
your next story.
For video production and creative tools enquiries,
tell us about your content and the work you need.